Please note: I have shifted my site to nirmalpulickal.com and will soon be deleting this site.
Magazine Ad, 2009. Based on the insight that a large percentage of grown men in India still live with their parents. The Thunderbird, as we envisioned, stood for masculinity, individualism and freedom. It gave us the opportunity to use derision/ mockery of dependancy as a tactic to draw attention to the motorcycle. In India, to encourage seperation from the parents is almost blasphemous to some. We got a series of angry letters from parents and it also sparked rants in editorials.
Magazine ad, 2008. We spent one year researching travellers who visited India and have chosen to stay back. After interviewing over 300, most of them personally, we picked 6 and shot them on location with acclaimed photographer Bharat Sikka. Published in the Conde Nast Traveller and some Travel magazines in Europe and the United States. AWARDED One Show 2009.

















