Nirmal Pulickal is an Associate Creative Director with Wieden+Kennedy India. He has been working in advertising since 1998 with a number of agencies. His longest stint was at David, where he set up and ran a succesful contender agency in Delhi. He has a total of nine One Shows with two pencils among them; and nominations in the D&AD, Cannes and The Communication Arts Annuals to his credit.

Curriculum Vitae

Born September 15, 1976

nirmal.pulickal@wk.com
nirmal.pulickal@gmail.com

Work Experience

Wieden + Kennedy, Delhi
Associate Creative Director
Feb 2008 – present

Young & Rubicam, Singapore
Senior Copywriter
July 2005 – Jan 2008

David, New Delhi
Associate Creative Director
June 2001 – July 2005

Ogilvy & Mather, Bangalore
Creative Consultant
December 2000 – May 2001

McCann-Erickson, Bangalore
Creative Consultant
July 2000 – December 2000

Contract Advertising, Bangalore
Copywriter
April 1999 – July 2000

Bates Clarion Advertising, Bangalore
Junior Copywriter
July 1998 – April 1999

Education

Bachelor of Arts (English Literature)
Fergusson College, Poona
1995-1998

ISC (Indian School Certificate)
The Frank Anthony Public School, Bangalore
1993-1995
[Higher Secondary School Certificate (the equivalent of GCSE)]

ICSE (Indian Council School Examinations)
St.Joseph’s Boys’ High School, Bangalore
1984-1993
[Std X, or The Secondary School Certificate]

Brands

Nokia
(Feb 2008 – present)

Key man on the account in India. Coordinates between global team at W+K London and has responsibility for all local briefs. Has worked on 5 phone range launches so far – Duckie, Recordable Radio, two Priyanka Chopra based campaigns as well as being part of the team on MFN (My First Nokia) and One Nokia for SSA, South Asia, Africa and India.

Nike
(Feb 2008 – present)

Involved in helping the global team prepare its India-specific campaigns.

Royal Enfield
(Feb 2008 – present)

Responsible for maintaining the continuity of the succesful ‘trip’ campaign and the launch of Bullet Thunderbird as well as supervising work for its overseas market. Conceptualised and developed the launch strategy and creatives for the retro Bullet Classic 500.

General Motors
(Sep 2009 – present)

Pitch win. Lead creative on the launch of the Cruze and the Beat. He also helped plan the revival of the Chevy brand following the bankruptcy in 2009.

IndiGo Airlines
(Feb 2008 – present)

Plays an important role in shaping the image of the airline as a sophisticated, urbane, postmodern airline. The controversial ‘Sleep With Your Wife’ hoarding for same-day return flights and the entire 2008/09 campaign was his creation.

India Tourism
(Feb 2008 – present)

Is part of the primary creative team for the 2008 campaign. Also created campaigns for LA, Russia and Scandinavia markets in 2008-09.

Singapore Tourism
(2005-2008)

Was part of the primary team on Singapore Tourism, an account that Y&R handles across the world. Responsibilities include an involvement in all major campaigns for Business, Education and Healthcare tourism.

Citibank (2007)
Worked on theme campaigns for the Live Richly campaign.

SingTel (2005-2008)
Worked on every aspect of the brand on a day-to-day basis for 3 years.

Asahi Glass (2002-05)
Pitch win. His script, presented at the pitch, was shot and aired within the month. The haunting melody and the dreamy blue imagery remains the hallmark of every Asahi ad made ever since. Spent four years overseeing all major activity on the account. Produced two more commercials and extensive work in print and below-the-line. Coordinated the re-branding of Asahi as AIS. Gained a practical knowledge of the glass industry and has even published articles in leading Indian trade magazines.

Stronglas (2004-05)
Played a key role in establishing Stronglas as the new face of Asahi.

LG Electronics (2003-2005)
Pitch win. It opened the door for Ogilvy’s entry into LG. Organised systems and coordinated hiring to set up a 24-hour quick-response team for LG in Delhi.

Videocon NEXT (2005)
Pitch win. Another electronics giant. Nirmal was given complete charge of this one.

David (2002-05)
Responsible for the corporate identity of RMG David, the launch of its website and the design of the office in Delhi.

United Colors Of Benetton (2001-02)
Helmed all promotional activity in India for their Fall/Winter 01
and Spring/Summer 02 collections.

Hutch (2001)
Handled regular day-to-day tariff campaigns for 6 months.

Castle Beer (2001)
Responsible for the ‘Ubuntu’ campaign that won the pitch for Ogilvy.

Oracle (1999-2000)
During the internet boom, recruitment advertising was very big in Bangalore. Oracle was one of the biggest companies in the market and was very keen on maintaining that position. Conceived and executed their very results-focused recruitment advertising over a period of two years at Contract.

Goa Tourism (2000)
Responsible for McCann winning the account. The baseline that won the account, ‘Deep down everyone is Goan’ was his creation.

Denon Stereos and Amplifiers (2000)
Worked on the launch of the brand in India.

Cornetto Walls (2000)
Was the key creative person on the account for six months.

Awards

OBIE Awards
Finalist 2002 for ‘Baby’
Outdoor

ABBY
Finalist 2003 for ‘Pakistan’
Guerilla

One Show
Merit 2003 for ‘Dating’
Posters

Graphis Advertising Annual
Winner 2003 for ‘Finger’
Magazine Ad

Red Hot Ogilvy Asia
Winner 2004 for ‘Pakistan’

Red Hot Ogilvy Worldwide
Winner 2004 for ‘Small’
Publication Design

One Show
Merit 2004 for ‘Childhood’
Corporate Identity

One Show
Merit 2004 for ‘Pakistan’
Exceptional Innovation in Marketing

London International Advertising Awards
Finalist 2004 for ‘Empty Room’
Magazine Ad

Limca Book Of Records 2004
‘Smallest Published Book’

WPP Annual
Merit Award 2005 for ‘Fatso’
Print Ad

WPP Annual
Merit Award 2005 for ‘Mullet’
Print Ad

Red Hot Ogilvy
Winner 2005 for ‘Fatso’
Print Ad

One Show Interactive
Merit 2005 for ‘Childhood’
Website Design

D&AD
In-Book 2005 for ‘Fatso’
Print Ad

CCA
Finalist 2005 for ‘Egg’
Poster

One Show
Merit 2006 for ‘Egg’
Poster

One Show
Merit 2006 for ‘Egg’
Print Ad

One Show
Bronze Pencil 2006 for ‘Dolls’
Direct Mail

Cannes
Finalist 2006 for ‘Egg’
Print & Outdoor

Communication Arts Advertising
Winner 2006 for ‘Egg’
Poster

WPP Annual
Merit Award 2006 for ‘Sunset’
Print Ad

London International Awards
Finalist 2006 for ‘Dolls’
Direct Mail

London International Awards
Finalist 2006 for ‘Forklift’
Print Ad

London International Awards
Finalist 2006 for ‘Sunset’
Print Ad

CCA
Finalist 2006 for ‘Forklift’
Print Ad

CCA
Finalist 2006 for ‘Truck’
Print Ad

CCA
Silver 2006 for ‘Dolls’
Direct Mail

World Press Awards
Finalist 2007 for ‘Truck’
Public Service

World Press Awards
Finalist 2007 for ‘Forklift’
Public Service

World Press Awards
Finalist 2007 for ‘Sunset’
Public Service

One Show
Bronze Pencil 2007 for ‘Udder’
Poster

One Show
Shortlist 2009 for ‘Motherland’
Poster campaign

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