Archive for the 'Automotive' Category

Who’s Your Daddy?

Daddy

Magazine Ad, 2009. Part of the campaign to launch the new Chevrolet Cruze.

Rock Solid

Rock Solid

Print Ad, 2009. Part of the campaign to launch the new Chevrolet Cruze.

Respect

Respect

Print Ad, 2009. Part of the campaign to launch the new Chevrolet Cruze.

Home Boy Syndrome

home boys

Magazine Ad, 2009. Based on the insight that a large percentage of grown men in India still live with their parents. The Thunderbird, as we envisioned, stood for masculinity, individualism and freedom. It gave us the opportunity to use derision/ mockery of dependancy as a tactic to draw attention to the motorcycle. In India, to encourage seperation from the parents is almost blasphemous to some. We got a series of angry letters from parents and it also sparked rants in editorials.

Leftism

left-is-right1lr

Magazine ad, 2008.